Rosewood launches new campaign to prioritise bespoke experiences
Rosewood launches new campaign to prioritise bespoke experiences
The Hong Kong-based hotel group is enhancing its experience offerings by helping guests create meaningful cultural and personal connections during their travels
The brand has long celebrated the uniqueness of each of its 41 (and counting) destinations, but the new direction further prioritises offering genuine cultural immersion by inviting its guests to engage more profoundly with each destination’s culture and environment.
The emphasis on cultural connection is further displayed in upcoming openings like the Rosewood Courchevel Le Jardin Alpin. The new property will open its doors in December and feature art installations by Olafur Eliasson, which celebrate the location as a renowned ski retreat. In 2026, the Rosewood Blue Palace in Crete will merge the island’s coastal heritage with modern luxury aesthetics, while Rosewood Calistoga in California’s Napa Valley, sprawled across 48 forested hectares, will focus on wellness and connection to the land.
Part of the new branding also includes a revitalised website that allows visitors to view immersive editorial content, shop curated products and book bespoke hotel experiences, from spa treatments to excursions.
The hotel group’s rebranding allows it to offer more than luxury accommodation but also foster culture, curiosity and meaningful connection – qualities that are attractive to the new breed of travellers who are seeking experience-led getaways rather than just luxurious ones.
